https://www.petuniabrown.com.au/home daily 1.0 2023-11-21 https://images.squarespace-cdn.com/content/v1/6132f8091f997d6d886eab96/1630730600168-03IKWX26CXDJELZWJAE8/Claire-new-BW2018-3.jpg Home - I’m the copywriter of your dreams. Seriously. Hi! I’m Claire — copywriter, editor and founder of Petunia Brown. Are you looking for punchy, clever, heartfelt copy to bring your project to life? (And if you’re not, why aren’t you?) Good news—I can help you with that. I’m a skilled and passionate content creator with niche experience in the following domains: Health Mental health Higher education Research and development Not from those sectors? Never fear! I’m quick to learn and I’ve got more experience than you can shake a … pencil at? If you’ve got the message, I’ll help you deliver it. https://images.squarespace-cdn.com/content/v1/6132f8091f997d6d886eab96/1630732917257-2R8NKDED0G3MM8Y7C815/CopywritingRed1.png Home https://images.squarespace-cdn.com/content/v1/6132f8091f997d6d886eab96/1630732935578-1ERD0QK6O8JVX1P3ZFMX/EditingRed1.png Home https://images.squarespace-cdn.com/content/v1/6132f8091f997d6d886eab96/1630732959118-ZGNA0RI759DYEE7X90O3/Proof-ReadingRed1.png Home https://images.squarespace-cdn.com/content/v1/6132f8091f997d6d886eab96/1630734932728-SD5WMCY7KUGU6YX7WVTL/unsplash-image-_kUxT8WkoeY.jpg Home https://www.petuniabrown.com.au/about daily 0.75 2023-11-20 https://images.squarespace-cdn.com/content/v1/6132f8091f997d6d886eab96/1635050074821-49OABP5MK3X7RRUXQCB3/pencil+shavings+Manik+Roy+B%26W.jpg About - Here’s why you should work with me. Looking for the best in the biz? Look no further. About me: Experienced (15+ years) Specialist (health, mental health, higher education, R&D) Qualified (comms degree with honours) Genuine nerd (obsessed with words so you don’t have to be) Flexible (not literally. Can adjust to shifting deadlines/priorities) Do gooder (keen to collaborate with good people on meaningful content) Deadline maniac (on time, every time) Friendly (certified fun to work with, will laugh at all your jokes) Perfectionist (‘nuff said) That’s the short version. Want the long version? Let’s talk! https://www.petuniabrown.com.au/contact daily 0.75 2021-11-02 https://www.petuniabrown.com.au/projects daily 0.75 2024-07-14 https://images.squarespace-cdn.com/content/v1/6132f8091f997d6d886eab96/0223808b-f0f3-4bc2-b898-f193e723e2ce/ricardo-gomez-angel-WsEAiVwGrwo-unsplash.jpg Projects - The environment & urban ecologies collection Client: UNSW Sydney Water Research Centre Project: Project Halophyte web copy Description: Researchers from UNSW Sydney and the University of the South Pacific are piloting nature-based solutions to reinstate tidal flows and reinvigorate local mangrove populations in Viti Levu, Fiji. The research team commissioned me to develop web content to capture the aims and outcomes of this work. Client: Mapping Edges Research Studio Project 1: The Water Stories of Green Square Project 2: The Green Square Atlas of Civic Ecologies Description: Mapping Edges is a transdisciplinary research studio that explores the relationships between ecologies, people and the urban environment. Between 2021–2023, I was invited to copyedit two vibrant projects that mapped the social and ecological histories and present-day stories of Sydney’s Green Square precinct. Client: University of Technology Faculty of Design, Architecture & Building Project: Industry breakfast series Description: At this monthly event series, academics from the Faculty of Design, Architecture & Building presented their research projects to an industry audience to generate new partnership opportunities. I was commissioned to interview the researchers and write up a short flyer for each project as take-home collateral for attendees. Sample flyers: Shared green space potential Growing food and density together Willingness to pay for green amenities Cooling the commons Investigating innovative waste economies https://images.squarespace-cdn.com/content/v1/6132f8091f997d6d886eab96/91e4953f-8cca-4a45-bb46-3e064d6bd7c5/cube3000chopped.png Projects - The mental health collection Client: Black Dog Institute Project: CRESP project summaries Description: The Centre of Research Excellence in Suicide Prevention was established at Black Dog Institute in 2018 for a five-year period. As part of CRESP’s 2023 wrap-up activities, I was commissioned to produce 20+ project summaries that outlined the Centre’s major research achievements. Sample summaries: The Lived Experience Hope Exchange Building educators’ skills in adolescent mental health Reconnecting after self-harm Improving sleep and mental health among university students The Sources of Strength Australia project Client: Black Dog Institute Project: Suicide prevention for LGBTIQ+ communities Description: This report explores the experiences, challenges and opportunities of delivering suicide prevention activities for LGBTIQ+ communities during the National Suicide Prevention Trial (NSPT), which ran at 12 sites across Australia between 2016 and 2021. Content was developed based on a series of interviews and workshops with NSPT trial site staff and representatives from the LGBTIQ+ community. Client: Black Dog Institute Project: Suicide prevention for veterans: a toolkit Description: Veterans are a priority population for suicide prevention due to their high levels of trauma exposure. This project sought to develop a practical toolkit for primary health networks that would enable the development of suicide prevention programs that would address the unique needs of this population. Content was developed based on a series of interviews with veterans and their families, as well as primary health network teams. https://images.squarespace-cdn.com/content/v1/6132f8091f997d6d886eab96/d2a28dac-3432-4ad3-9f4a-1546fb5da040/led1800.png Projects - The science & technology collection Client: UNSW Sydney Water Research Centre Project: Researcher profiles Description: The UNSW Water Research Centre is a water and environmental engineering group with a focus on sustainable futures. I was commissioned to write a series of researcher profiles that would showcase the breadth of expertise within the centre. Sample stories: Professor Bing-Jie Ni (wastewater & municipal waste) Scientia Professor David Waite (environmental technologies) Professor Michael Manefield (microbiology) Dr Andrew Dansie (humanitarian engineering; publication pending) Dr Bojan Tamburic (algae; publication pending) Client: University of Technology Sydney (various) Project: Research stories Description: As a leading university of technology, UTS has a reputation for highly applied research that transforms the world we live in. Over the last few years, I’ve been commissioned by various clients across the university to capture the extraordinary impact of groundbreaking research discoveries in science, engineering & health. Sample stories: These bionic glasses can help you see through sound The robots are coming: not to steal your job, but to share it AI to curb the chaos of deepfakes Rapid testing for tailored cancer treatments From waste material to new material: researchers create novel ceramic https://images.squarespace-cdn.com/content/v1/6132f8091f997d6d886eab96/9efe7ca5-0e03-43bb-b608-bad4303848a5/fashion1800.png Projects - The design collection Client: University of Technology Sydney (School of Design) Project: Graduate profile series Description: UTS is home to one of Australia’s leading design programs. This project sought to profile remarkable School of Design graduates who are transforming the global fashion and visual communication landscape. Sample stories: How UTS graduate Caroline Reznik is making her mark Vanessa Emirian is taking Paris by storm The ever-evolving world of Alix Higgins Designer Cameron Hill is savouring the experience James Gulliver Hancock loves to draw Client: University of Technology Faculty of Design, Architecture & Building Project: Industry breakfast series Description: At this monthly event series, academics from the Faculty of Design, Architecture & Building presented their research projects to an industry audience to generate new partnership opportunities. I was commissioned to interview the researchers and write up a short flyer for each project as take-home collateral for attendees. Sample stories: Disruptive patterns Designing garments to evolve over time Re-imagining disability care work Towards a more sustainable brewing industry Systems Reef 2 https://images.squarespace-cdn.com/content/v1/6132f8091f997d6d886eab96/195e6481-7478-4cc2-9429-da6519455436/reports2400.png Projects - The miscellaneous collection Client: Black Dog Institute Project: Annual Report Description: I’ve had the pleasure of working with Black Dog Institute for more than 10 years. One of my regular projects is to support the development of the Institute’s annual report. This includes conducting interviews, drafting content and copyediting submissions to ensure they align with the Black Dog Institute tone of voice. Sample reports: Black Dog Institute Annual Report (2022/2023) Black Dog Institute Annual Report (2021/2022) Black Dog Institute Annual Report (2020/2021) Client: Australian Red Cross Project: Australian Red Cross Annual Report (2022/2023) Description: Australian Red Cross is a long-term client. In 2023, I was commissioned to copyedit their annual report to ensure alignment with their brand and tone of voice. Client: University of Technology Sydney (various teams) Project: Undergraduate and postgraduate course guides Description: Course guides are among UTS’ key pieces of recruitment collateral. For the last few years, I’ve worked with the central Marketing and Communications team and individual faculties to collate and write content for various course guides. Sample guides: A–Z Science Careers Guide (in progress) UTS 2025 Undergraduate Guide UTS 2024 Undergraduate Guide UTS 2022 Postgraduate Design Guide UTS Law 2017 Juris Doctor Course Guide https://www.petuniabrown.com.au/projectstest daily 0.75 2021-09-05 https://www.petuniabrown.com.au/projectstest/project-six-pjbwg monthly 0.5 2021-09-05 https://images.squarespace-cdn.com/content/v1/6132f8091f997d6d886eab96/02ede3e3-52ec-44b4-8910-2f5899c2dbf1/uts-dab-news-designing-out-crime-workshop.jpg Projects test - Can design solve crime? (The answer is yes) https://www.petuniabrown.com.au/projectstest/project-five-rgajp monthly 0.5 2021-09-05 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847419968-YLRD4TYV9QU8K9LW04SP/20140301_Trade-151_0124-copy.jpg Projects test - National Suicide Prevention Symposium Report https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847419260-TLMPOGZEKRIR09EDXNAA/20140301_Trade-151_0124-copy.jpg Projects test - National Suicide Prevention Symposium Report https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847418911-D6BSPWP8P3O9YAF5R3SO/20140301_Trade-151_0124-copy.jpg Projects test - National Suicide Prevention Symposium Report https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847418431-66X2HHF6ZNWKOC9VHLZI/20140301_Trade-151_0124-copy.jpg Projects test - National Suicide Prevention Symposium Report https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847417789-TGDSX064I3PZELTJI8Q1/20140301_Trade-151_0124-copy.jpg Projects test - National Suicide Prevention Symposium Report https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847417384-6R65UAAJW6EW4KUCUT6U/20140301_Trade-151_0124-copy.jpg Projects test - National Suicide Prevention Symposium Report https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847416982-R2067X6OPKY3MG304FSJ/20140301_Trade-151_0124-copy.jpg Projects test - National Suicide Prevention Symposium Report https://www.petuniabrown.com.au/projectstest/project-four-4me85 monthly 0.5 2021-09-05 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847905386-9EM9GLHE12726EXM68S4/image-asset.jpeg Projects test - The Heart Foundation fundraising work - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847906050-Q37PFW075QZ6YU9179YP/image-asset.jpeg Projects test - The Heart Foundation fundraising work - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847907929-YZFF0BD112Q9PF2G1BK6/image-asset.jpeg Projects test - The Heart Foundation fundraising work - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://www.petuniabrown.com.au/projectstest/project-three-nhpmy monthly 0.5 2021-09-05 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847411947-BSOTI2122B2HLPAP3XSL/20140301_Trade-151_0124-copy.jpg Projects test - UTS DAB Alumni Series https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847412609-54WSVSAFRMKZEQTXDKB9/20140301_Trade-151_0124-copy.jpg Projects test - UTS DAB Alumni Series https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847411502-9D27YNIMALNIHZYQ1CMG/20140301_Trade-151_0124-copy.jpg Projects test - UTS DAB Alumni Series https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847410901-NW4BE1NIG86WQS26D48L/20140301_Trade-151_0124-copy.jpg Projects test - UTS DAB Alumni Series https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847410514-YTA75TP5M5NY1DD11BB2/20140301_Trade-151_0124-copy.jpg Projects test - UTS DAB Alumni Series https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847409407-NH9B3VB0PQWBG5LZEU5P/20140301_Trade-151_0124-copy.jpg Projects test - UTS DAB Alumni Series https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847408362-3VSTKTYIWN0INM638YVD/20140301_Trade-151_0124-copy.jpg Projects test - UTS DAB Alumni Series https://www.petuniabrown.com.au/projectstest/project-two-rbegz monthly 0.5 2021-09-05 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847407784-0ZWK2VWHWVEO87VQWTE3/20140301_Trade-151_0124-copy.jpg Projects test - 10 years of the TCRN https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847407287-985X24W2BPAEHHISD0C0/20140301_Trade-151_0124-copy.jpg Projects test - 10 years of the TCRN https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847406849-K0MEB56K6G4CEGRZ4D2J/20140301_Trade-151_0124-copy.jpg Projects test - 10 years of the TCRN https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847406249-J4HYEHES6F6UCY5TVM2A/20140301_Trade-151_0124-copy.jpg Projects test - 10 years of the TCRN https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847405591-FZUNRUAT1SR1PVIL5TA8/20140301_Trade-151_0124-copy.jpg Projects test - 10 years of the TCRN https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847404849-JBKU84SJXZL5LDL554SL/20140301_Trade-151_0124-copy.jpg Projects test - 10 years of the TCRN https://www.petuniabrown.com.au/projectstest/project-one-f2fay monthly 0.5 2021-09-05 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847404387-JU309UFEWQ1YR946FJVD/20140301_Trade-151_0124-copy.jpg Projects test - Suicide Prevention for LGBTIQ+ Communities https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847403763-CNHK66ERZAP3FARA51ND/20140301_Trade-151_0124-copy.jpg Projects test - Suicide Prevention for LGBTIQ+ Communities https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847403305-VJDKJA1VO786FIOO83WE/20140301_Trade-151_0124-copy.jpg Projects test - Suicide Prevention for LGBTIQ+ Communities https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847402884-2RBITFZTNVLDS1AJEKXW/20140301_Trade-151_0124-copy.jpg Projects test - Suicide Prevention for LGBTIQ+ Communities https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847402453-A0LKCHP0YA7NLI2E0WJA/20140301_Trade-151_0124-copy.jpg Projects test - Suicide Prevention for LGBTIQ+ Communities https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847402040-WALQWA4IM1JBBHBJZ731/20140301_Trade-151_0124-copy.jpg Projects test - Suicide Prevention for LGBTIQ+ Communities