https://www.petuniabrown.com.au/home daily 1.0 2026-07-06 https://images.squarespace-cdn.com/content/v1/6132f8091f997d6d886eab96/1630732917257-2R8NKDED0G3MM8Y7C815/CopywritingRed1.png Home https://images.squarespace-cdn.com/content/v1/6132f8091f997d6d886eab96/1630732935578-1ERD0QK6O8JVX1P3ZFMX/EditingRed1.png Home https://images.squarespace-cdn.com/content/v1/6132f8091f997d6d886eab96/1630732959118-ZGNA0RI759DYEE7X90O3/Proof-ReadingRed1.png Home https://images.squarespace-cdn.com/content/v1/6132f8091f997d6d886eab96/1630734932728-SD5WMCY7KUGU6YX7WVTL/unsplash-image-_kUxT8WkoeY.jpg Home https://images.squarespace-cdn.com/content/v1/6132f8091f997d6d886eab96/1630730600168-03IKWX26CXDJELZWJAE8/Claire-new-BW2018-3.jpg Home - I’m the copywriter of your dreams. Seriously. Hi! I’m Claire—copywriter, editor and founder of Petunia Brown. Are you looking for punchy, clever, heartfelt copy to bring your project to life? (And if you’re not, why aren’t you?) Good news—I can help you with that. I’m a skilled and passionate content creator with niche experience in the following domains: Health Mental health Higher education Research and development Not from those sectors? Never fear! I’m quick to learn and I’ve got more experience than you can shake a … pencil at? If you’ve got the message, I’ll help you deliver it. https://www.petuniabrown.com.au/about daily 0.75 2023-11-20 https://images.squarespace-cdn.com/content/v1/6132f8091f997d6d886eab96/1635050074821-49OABP5MK3X7RRUXQCB3/pencil+shavings+Manik+Roy+B%26W.jpg About - Here’s why you should work with me. Looking for the best in the biz? Look no further. About me: Experienced (15+ years) Specialist (health, mental health, higher education, R&D) Qualified (comms degree with honours) Genuine nerd (obsessed with words so you don’t have to be) Flexible (not literally. Can adjust to shifting deadlines/priorities) Do gooder (keen to collaborate with good people on meaningful content) Deadline maniac (on time, every time) Friendly (certified fun to work with, will laugh at all your jokes) Perfectionist (‘nuff said) That’s the short version. Want the long version? Let’s talk! https://www.petuniabrown.com.au/contact daily 0.75 2021-11-02 https://www.petuniabrown.com.au/projects daily 0.75 2026-06-30 https://images.squarespace-cdn.com/content/v1/6132f8091f997d6d886eab96/ee973a2d-9f01-4983-a965-ea897b5c8d2c/gabor-molnar-Y7ufx8R8PM0-unsplash.jpg Projects - Mapping Edges Research Studio The Green Square Atlas of Civic Ecologies The Water Stories of Green Square Mapping Edges is a transdisciplinary research studio that explores the relationships between ecologies, people and the urban environment. Between 2021–2023, I was invited to copyedit two vibrant projects that mapped the social and ecological histories and present-day stories of Sydney’s Green Square precinct. https://images.squarespace-cdn.com/content/v1/6132f8091f997d6d886eab96/3c13cd99-2849-414a-8a96-48965a4699c8/jimmy-chang-NP8gd2KUnfw-unsplash.jpg Projects - UNSW Global Water Institute Living Water exhibition catalogue Living Water: 75 years of water research at UNSW was a major exhibition that took place as part of UNSW Sydney’s 75th anniversary. I worked with the UNSW Library and UNSW Global Water Institute to produce a series of stories on people whose transformational work sits at the foundation of the university’s water research history. Life at surfaces Kamay, before and after On the shoulders of giants https://images.squarespace-cdn.com/content/v1/6132f8091f997d6d886eab96/05452c37-5f0f-4990-a1f4-ae3b3b58775f/angel-balashev-EqHjunzuMeI-unsplash.jpg Projects - Martin Youth Foundation Web content Martin Youth Foundation is a philanthropic funder of youth drug and alcohol treatment services. Formerly known as the Sir David Martin Foudation, the organisation announced a new brand rollout in 2026 and commissioned me to develop new web content and impact stories in line with their new tone of voice. https://images.squarespace-cdn.com/content/v1/6132f8091f997d6d886eab96/f16381dd-8574-4ac1-827f-ecc2d5260350/amos-elijah-lee-opigsZVQHKQ-unsplash.jpg Projects - University of Technology Sydney Brand stories Meeting and writing about remarkable people is one of the absolute privileges of my job. When longtime client UTS announced their new brand rollout, I was delighted to support it with a series of success stories that capture the creativity and ingenuity of UTS graduates. Shooting for the moon (Clyde Webster, robotics engineer) A taste of community (Shaun David Christie, restaurateur) Putting inclusivity on centre stage (Dr Emma Watkins, entertainer) Life finds a way (Bridget Thurn, forensic scientist) All stories, every screen (Sam Reilly, animation professional) https://images.squarespace-cdn.com/content/v1/6132f8091f997d6d886eab96/35a2659a-6d60-40c8-a934-6909b811e683/rod-long-zacVDX85Lfo-unsplash.jpg Projects - UNSW Water Research Centre Project: Project Halophyte web copy Description: Researchers from UNSW Sydney and the University of the South Pacific are piloting nature-based solutions to reinstate tidal flows and reinvigorate local mangrove populations in Viti Levu, Fiji. The research team commissioned me to develop web content to capture the aims and outcomes of this work. https://images.squarespace-cdn.com/content/v1/6132f8091f997d6d886eab96/458504cd-cbc0-467e-b3d3-a1713350475d/val-vesa-ihFWKicceNk-unsplash.jpg Projects - The Heart Foundation Healthy Active by Design Healthy Active by Design is an advocacy project focused on building walkable, liveable neighbourhoods. I worked with the Heart Foundation to create a series of case studies on urban infrastructure projects in South Australia that support better physical and emotional health. Sample projects: Adelaide Road Gateway Project Green Urban Arbour Living Streets & Pocket Parks Nightingale Bowden Salisbury Community Hub https://images.squarespace-cdn.com/content/v1/6132f8091f997d6d886eab96/c8dab7f7-d3e3-4f69-8a4e-cd027a6206ba/israel-palacio-IprD0z0zqss-unsplash.jpg Projects - Black Dog Institute Prevention through connection: supporting veterans to thrive when their service ends Description: Veterans are a priority population for suicide prevention due to their high levels of trauma exposure. In partnership with Black Dog Institute and Operation Compass, this report captures a series of targeted suicide prevention strategies for veterans based on the findings from the five-year National Suicide Prevention Trial. https://images.squarespace-cdn.com/content/v1/6132f8091f997d6d886eab96/4f83fcb9-a993-4e4e-abc5-e5cef0c5feb3/ilya-chunin-NWAnvRx5x3o-unsplash.jpg Projects - Australian Red Cross Australian Red Cross Annual Report (2023/2024) Description: Australian Red Cross is a long-term client. For the last three years, I’ve helped produce their annual reports, which capture the extent of the humanitarian work across six program areas. We’ve also collaborated on: major fundraising appeals (tax, festive and emergency) aged and community care content (marketing collateral, tone of voice guidelines) gifts in wills collateral (email journeys, direct mail packs, socials and other advertising copy). https://www.petuniabrown.com.au/projectstest daily 0.75 2021-09-05 https://www.petuniabrown.com.au/projectstest/project-six-pjbwg monthly 0.5 2021-09-05 https://images.squarespace-cdn.com/content/v1/6132f8091f997d6d886eab96/02ede3e3-52ec-44b4-8910-2f5899c2dbf1/uts-dab-news-designing-out-crime-workshop.jpg Projects test - Can design solve crime? (The answer is yes) https://www.petuniabrown.com.au/projectstest/project-five-rgajp monthly 0.5 2021-09-05 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847419260-TLMPOGZEKRIR09EDXNAA/20140301_Trade-151_0124-copy.jpg Projects test - National Suicide Prevention Symposium Report https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847419968-YLRD4TYV9QU8K9LW04SP/20140301_Trade-151_0124-copy.jpg Projects test - National Suicide Prevention Symposium Report https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847418911-D6BSPWP8P3O9YAF5R3SO/20140301_Trade-151_0124-copy.jpg Projects test - National Suicide Prevention Symposium Report https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847418431-66X2HHF6ZNWKOC9VHLZI/20140301_Trade-151_0124-copy.jpg Projects test - National Suicide Prevention Symposium Report https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847417789-TGDSX064I3PZELTJI8Q1/20140301_Trade-151_0124-copy.jpg Projects test - National Suicide Prevention Symposium Report https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847417384-6R65UAAJW6EW4KUCUT6U/20140301_Trade-151_0124-copy.jpg Projects test - National Suicide Prevention Symposium Report https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847416982-R2067X6OPKY3MG304FSJ/20140301_Trade-151_0124-copy.jpg Projects test - National Suicide Prevention Symposium Report https://www.petuniabrown.com.au/projectstest/project-four-4me85 monthly 0.5 2021-09-05 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847905386-9EM9GLHE12726EXM68S4/image-asset.jpeg Projects test - The Heart Foundation fundraising work - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847906050-Q37PFW075QZ6YU9179YP/image-asset.jpeg Projects test - The Heart Foundation fundraising work - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847907929-YZFF0BD112Q9PF2G1BK6/image-asset.jpeg Projects test - The Heart Foundation fundraising work - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://www.petuniabrown.com.au/projectstest/project-three-nhpmy monthly 0.5 2021-09-05 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847411947-BSOTI2122B2HLPAP3XSL/20140301_Trade-151_0124-copy.jpg Projects test - UTS DAB Alumni Series https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847412609-54WSVSAFRMKZEQTXDKB9/20140301_Trade-151_0124-copy.jpg Projects test - UTS DAB Alumni Series https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847411502-9D27YNIMALNIHZYQ1CMG/20140301_Trade-151_0124-copy.jpg Projects test - UTS DAB Alumni Series https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847410901-NW4BE1NIG86WQS26D48L/20140301_Trade-151_0124-copy.jpg Projects test - UTS DAB Alumni Series https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847410514-YTA75TP5M5NY1DD11BB2/20140301_Trade-151_0124-copy.jpg Projects test - UTS DAB Alumni Series https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847409407-NH9B3VB0PQWBG5LZEU5P/20140301_Trade-151_0124-copy.jpg Projects test - UTS DAB Alumni Series https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847408362-3VSTKTYIWN0INM638YVD/20140301_Trade-151_0124-copy.jpg Projects test - UTS DAB Alumni Series https://www.petuniabrown.com.au/projectstest/project-two-rbegz monthly 0.5 2021-09-05 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847407784-0ZWK2VWHWVEO87VQWTE3/20140301_Trade-151_0124-copy.jpg Projects test - 10 years of the TCRN https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847407287-985X24W2BPAEHHISD0C0/20140301_Trade-151_0124-copy.jpg Projects test - 10 years of the TCRN https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847406849-K0MEB56K6G4CEGRZ4D2J/20140301_Trade-151_0124-copy.jpg Projects test - 10 years of the TCRN https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847406249-J4HYEHES6F6UCY5TVM2A/20140301_Trade-151_0124-copy.jpg Projects test - 10 years of the TCRN https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847405591-FZUNRUAT1SR1PVIL5TA8/20140301_Trade-151_0124-copy.jpg Projects test - 10 years of the TCRN https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847404849-JBKU84SJXZL5LDL554SL/20140301_Trade-151_0124-copy.jpg Projects test - 10 years of the TCRN https://www.petuniabrown.com.au/projectstest/project-one-f2fay monthly 0.5 2021-09-05 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847404387-JU309UFEWQ1YR946FJVD/20140301_Trade-151_0124-copy.jpg Projects test - Suicide Prevention for LGBTIQ+ Communities https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847403763-CNHK66ERZAP3FARA51ND/20140301_Trade-151_0124-copy.jpg Projects test - Suicide Prevention for LGBTIQ+ Communities https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847403305-VJDKJA1VO786FIOO83WE/20140301_Trade-151_0124-copy.jpg Projects test - Suicide Prevention for LGBTIQ+ Communities https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847402884-2RBITFZTNVLDS1AJEKXW/20140301_Trade-151_0124-copy.jpg Projects test - Suicide Prevention for LGBTIQ+ Communities https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847402453-A0LKCHP0YA7NLI2E0WJA/20140301_Trade-151_0124-copy.jpg Projects test - Suicide Prevention for LGBTIQ+ Communities https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847402040-WALQWA4IM1JBBHBJZ731/20140301_Trade-151_0124-copy.jpg Projects test - Suicide Prevention for LGBTIQ+ Communities